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About General Merchants

Located at 361 Ormeau Rd, Belfast, General Merchants offers a vibrant dining experience that's perfect for any time of the day. Known for its cozy atmosphere and excellent service, it’s an ideal spot for a relaxing breakfast, lunch, or dinner. Whether you're catching up with friends, working on your laptop, or enjoying a meal solo, this café provides an inviting space for all.

One of the standout features of General Merchants is its diverse and flavorful menu. Whether you're a fan of healthy options or classic comfort food, there’s something for everyone. Popular dishes like the Huevos Rotos, Açai Granola Bowl, and the Mediterranean Omelette are perfect for starting your day. For something more filling, try their Chicken Burger or the indulgent Eggs Benedict. If you're in the mood for something light, the Little Ox Salad or Avocado Toast will hit the spot.

The café takes coffee seriously, serving up some of the best brews in town. From a rich Flat White to a bold Espresso Martini, the drinks menu here caters to all tastes. Their Cappuccino, Cortado, and signature The Elvis are sure to satisfy even the most discerning coffee lovers.

Aside from coffee, General Merchants also offers an impressive selection of cocktails, beers, and wines. Whether you’re looking for a refreshing Mojito, a classic Espresso Martini, or a glass of Prosecco, the drinks menu has something for every occasion. Pair your drink with their delicious Chicken and Waffles or indulge in a sweet treat like their Pancakes or decadent Salted Caramel Cheesecake.

The restaurant prides itself on its accessibility, with wheelchair-accessible seating, toilets, and entrances. For those enjoying the great outdoors, the café offers outdoor seating, allowing you to relax in the fresh air. Additionally, General Merchants has a great selection of vegan, vegetarian, and organic dishes, making it an excellent choice for a wide range of dietary preferences.

What sets General Merchants apart is its commitment to quality, both in food and service. With a welcoming ambiance and friendly staff, it’s a go-to spot for many in the area. Whether you're popping in for a quick bite or spending a leisurely afternoon, this café’s combination of delicious food, great coffee, and vibrant atmosphere makes it a standout in Belfast.

Food Item

General Merchants Photos

Business Info

Has wheelchair-accessible entrance
Has wheelchair-accessible seating
Has wheelchair-accessible toilet

Has outdoor seating
Offers takeaway
Serves dine-in
No delivery

Serves great coffee
Serves great dessert
Has great tea selection
Has great wine list

Popular for breakfast
Popular for lunch
Popular for dinner
Good for solo dining
Good for working on laptop

Serves alcohol
Serves beer
Serves cocktails
Serves coffee
Has free water refills
Serves healthy options
Serves late-night food
Serves organic dishes
Sells prepared foods
Quick bite
Serves small plates
Serves spirits
Serves vegan dishes
Serves vegetarian dishes
Serves wine

Serves breakfast
Serves brunch
Serves lunch
Serves dinner
Serves dessert
Has seating

Has bar on site
Has toilet
Has Wi-Fi
Free Wi-Fi

Casual
Cosy
Trendy

Family friendly
Good for groups
LGBTQ+ friendly
Popular with tourists
Transgender safe space
Popular with university students

Brunch reservations recommended
Dinner reservations recommended
Accepts reservations

Accepts credit cards
Accepts debit cards
Accepts NFC mobile payments
Credit cards

Good for kids
High chairs available
Has kids' menu

Free of charge street parking
Somewhat difficult to find a space

Location & Contact

Hotline
+44 28 9029 1007
Our Location
361 Ormeau Rd, Belfast BT7 3GL, United Kingdom
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General Merchants Hours

Monday: 8:00 AM - 5:00 PM
Tuesday: 8:00 AM - 5:00 PM
Wednesday: 8:00 AM - 5:00 PM
Thursday: 8:00 AM - 5:00 PM
Friday: 8:00 AM - 5:00 PM
Saturday: 8:00 AM - 5:00 PM
Sunday: 9:00 AM - 5:00 PM

Happy Customers

Customers Reviews

(4/5)

“I finally stopped by after always seeing a queue outside, and I can see why it’s popular. The food was really tasty, and the tea and coffee were great—definitely a strong spot for brunch. That said, I did find it a bit on the pricey side for what you get, and the atmosphere felt a little off—not quite as warm or welcoming as I expected. Still, it’s a nice place to check out if you’re in the area and looking for a good coffee or bite to eat.”

Anna Shaw

(5/5)

“ Elevated entrance but they have a ramp for everyone to enter in on, seating is quite decent with different sized tables. Came here one morning with some friends and tried their baked beans dish, I was hooked from there, came back the next day for another dish, this time being the potato dish, amazing! I have to say their coffee here is amazing as well, on point guys! ”

Glen R

(4/5)

“The cafe is lovely with super, friendly and helpful staff. My mums meal, a chicken special was lovely but my el diablo was tasteless. The pork had no discernible Chipotle, the slaw no jalepenos, and the hash browns just added a greasy flavourless layer, this needs to be looked at as a dish and rethought out . I asked for something to give a bit of flavour and was given a pot of Ballymorey relish which saved the day. The fries where lovely but given the size of the sandwich, largely unnecessary.”

tina mc

(4/5)

“A lovely spot for breakfast or lunch. The menu offers tasty options,especially if you like vegetarian meals. It has a nice atmosphere with very pleasant staff. It is a bit pricey, but I would say worth it.”

Michelle Brenton

(5/5)

“Rarely come to this location as I’m based in East Belfast, love the food and sometimes this store varies in dishes (specials) from the East store which works in my favour Busy location, sadly this store doesn’t get the best sunlight and it’s quite a dark cafe so try get sitting by the windows if it’s a small party…it’s a great vibe anyhow! Friendly staff, superb food every single time, best brunch place in Belfast!”