Breakfast

  • Toast

    $
  • Bircher Muesli

    $
  • Melbourne Breakfast

    $
  • 361 Porridge

    $
  • Street Hawker

    $
  • Huevos Rotos

    $
  • Pastry Works Sausage Roll

    $
  • The General

    $
  • Sweetcorn Fritters

    $
  • The Elvis

    $
  • Mushroom Bolognese

    $
  • Waffle 15s

    $

Brunch

  • Açai Granola Bowl

    $
  • Porridge

    $
  • Eggs Your Way

    $
  • Avo Puttanesca

    $
  • Huevos Rotos

    $
  • Chilaquiles

    $
  • Green Eggs & Ham

    $
  • General

    $
  • Veggie General

    $
  • Street Hawker / Sweet Hawker

    $
  • Bedouin Salad

    $
  • K-Sian Chicken Burger

    $

Specials

  • I Dog

    $

Breakfast Specials

  • Scones

    $
  • Beetroot Hummus Toast

    $
  • Gm Benny

    $
  • Gm Wildfire Waffles

    $

Sandwiches

  • Californian

    £7.50
  • New Yorker

    £7.50
  • Veggie

    £7.50

Guest Beers

  • Farmageddon Mosaic

    $
  • Farmageddon I.p.a

    $
  • Farmageddon Export Porter

    $
  • Hilden Irish Stout

    $
  • Hilden Bucks Head

    $

Brunch Tipples

  • Summer '77

    $

Others

  • 1/2 Avocado

    $
  • Bacon

    $
  • Black Pudding

    $
  • Sausage

    $
  • Chorizo

    $
  • Hash Browns

    $
  • Grilled Hallounu

    $
  • Earl Grey Bircher Muesli

    $
  • Nomad Breakfast

    $
  • Handmade Sausage Roll

    $
  • Frittata Della Nonna

    $
  • Nasi Goreng

    $
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Tucked away on Ormeau Road, General Merchants offers a welcoming atmosphere perfect for casual dining or a quick coffee break. With an emphasis on fresh, locally sourced ingredients, the General Merchants Menu provides an exceptional range of dishes, making it an ideal choice for breakfast, brunch, or lunch.

The menu caters to a variety of tastes and dietary preferences, from hearty breakfast classics like the full Irish breakfast to creative brunch options such as the avocado toast with poached eggs. The inclusion of vegan and vegetarian choices further enhances the restaurant’s appeal, with dishes like the roasted mushroom and quinoa salad standing out for their flavor and presentation.

For those with a sweet tooth, the baked goods selection is equally impressive, featuring freshly baked pastries and indulgent cakes. The coffee served is robust and flavorful, perfect for those who enjoy a rich cup to complement their meal.

What sets General Merchants apart from other establishments is its focus on sustainability and quality. Ingredients are carefully selected, ensuring each dish is not only delicious but also nutritious. The atmosphere is relaxed yet stylish, with a modern, minimalist design that makes it an excellent spot for both social gatherings and solo visits.

However, while the food quality is high, the prices may be slightly above average compared to other cafes in the area. Still, the overall experience justifies the cost. Whether you are looking for a light bite or a more filling meal, the General Merchants Menu offers a variety of choices that promise satisfaction with every visit.

In conclusion, General Merchants stands out in Belfast for its blend of quality, taste, and service, making it a must-visit for anyone in the area.